Media heavyweights who aren’t afraid to lift.
With our years of industry experience, each of us are recognised as heavyweights in our fields. But that doesn’t mean we’re scared to do the heavy lifting. Actually, that’s what makes us tick.
(And this is everyone at Avenue C, not just our leadership team below.)
The people on your business are the best in the business and that’s our model. We don’t waste time fixing silly mistakes, managing flight risks or playing games to attract talent. You won’t find a weakest link at Avenue C.
Good at DIY, not so good at life tasks
Daniel Cutrone
Daniel is equipped with over 15 years of experience in media investment and planning. His superior business shrewdness, landscape knowledge and personable characteristics have made Daniel Australia’s most sought-after investment lead. Previously driving efficiencies for Match Media / Blue 449 as Head of National Investment, Daniel’s speciality is masterminding complex negotiations that drive meaningful value to improve his client’s bottom line.
Orders Yum Cha in Cantonese
Hugo Cutrone
Hugo brings more than a decade of leadership experience across the advertising, media and marketing disciplines. His innovative, people-orientated approach has unlocked award-winning competitive advantage for his brand partners. Most recently serving as the Director of National Business Operations for IPG Mediabrands, Hugo’s specialities lie in commercial acumen, planning intelligence and operational efficiencies.
Lives for the beach but still can’t surf
Will Chapman
Will brings extensive experience across marketing, media and technology. His result orientated, commercially savvy mindset has guided dozens of brands through the convergence of media, mobile and technology. Most recently leading the Client Advice and Management discipline at Ansible Australia, Will is most knowledgeable in working with challenger businesses and providing media solutions tailored to their business needs.
Mel Mullins
Mel is our chief strategic thinker. She is passionate about uncovering powerful behavioural insights that make a tangible difference to the businesses we work with. Mel has worked in strategy at agencies and most recently at media network, Nine, so she is relentless about creating campaigns and ideas that work in the real world, not just on presentation slides. Her work has been recognised locally and internationally, at Cannes and the Global Festival of Media, but most importantly the work has delivered ground-breaking commercial results for some of Australia’s most loved brands.
Reg Davidson
Reg is a seasoned finance professional who has led some of the largest holding groups in the world from both a finance and operations standpoint. Most recently Reg led IPG Mediabrands APAC as COO/CFO. His approachable nature and industry leading knowledge makes him one of the most sought after finance professionals within the media industry.