SUPERHERO
Acting like a leader to become a hero.
The problem
Launching a start-up share trading platform to a nation of financial sceptics requires trust, education and awareness in equal measure. How could we get Australia to invest their hard-earned savings in a nobody?
Where experience led us
We knew financial service success is nothing without credibility and product understanding. Superhero was ready to shake up the market with a unique selling proposition. So we had to tell their story clearly and with a confidence that matched their competitors. A combination of outdoor formats (large format, street furniture, transit) mimicked the behaviour of big world brands, quickly positioning Superhero as market leader in Share Trading.Our sea of Superhero blue took over Melbourne and Sydney with distinct functional messaging to educate on product. We supported this peak interest with a SEM strategy to capitalised on every possible customer. Motto? Act like the leader and you’ll become the hero.
The out-performance
In a single media launch Superhero grew awareness by 13%.
Active registrations grew beyond 50,000 within just 6 months of launch.
Superhero is currently eyeing an IPO, one of the fastest in Australian history.
